SEO is necessary for any business with an online presence to succeed. The more your business model is structured around that online presence, the more you need to worry about SEO and whether or not your efforts are having the intended effects.
However, it can be a bit difficult to do this just by putting out some SEO content and gauging how much your company benefits a month or two later. You need to know exactly what your SEO efforts are doing, which tactics are doing the most for your business, and what you might need to tweak due to lackluster results.
How do you do that? It’s not like websites have that data built-in or anything.
Well, you can do it four different ways. Let’s cover each one, and you can pick the one that matches your skillset.
Third-party SEO tracking software is one of the most common, and usually the most streamlined and in-depth, ways to track your SEO efforts.
These are programs such as SEMRush and Ahrefs. You typically have to pay for access to these tools, and you do need to have at least a basic understanding of SEO to use them effectively. Luckily, they often come with awesome customer support, and they’re popular enough that there are tons of tutorials online to help you fully understand what you’re doing.
These are great options, but the added costs and the need for personal SEO knowledge make them a bit inaccessible for people who aren't exactly tech-savvy.
Google Search Console is a tool that lets you see all the backlinks, sitemaps, and other underlying parts of your website. It’s not directly intended to help you track your SEO results, but the tools give you so much insight into your website that you can easily use it for that.
This method requires a little bit of knowledge to understand what you’re looking for, and it’s nowhere near as fleshed out as a third-party tool. However, it’s completely free to use, and it’s pretty easy to get the hang of.
This is the simplest DIY method, but it’s also not the most in-depth. Just about anyone can do it, though. Google Analytics can show you the organic traffic your site is receiving. So, you can perform any SEO tasks you have, and then check back frequently to see how much your organic traffic increases.
Unfortunately, it's more for UX tracking and iit doesn’t have as much in-depth data for you to analyze. So, your efforts will still be hit or miss.
Why would you want to learn a whole new complex skill when there are plenty of highly-trained professionals willing to not only track your SEO efforts regularly but also handle all of the creation and implementation of SEO content you'll need?
I’m Antonie, or as my clients call me, the king of SEO. I’ve aided countless high-profile companies, including some of the top US companies, to create, implement, and track their SEO needs with astounding effect.
SEO is complex, time-consuming, and easy to mess up. If you want to see real results without all the hassle, book a free consultation call.